Mick and Sue created online fitness program Move Sustainable Fitness to bring their expertise into people's homes.
Known best for their impact in the local fitness community in Wenatchee, WA., this power couple has dedicated their life to helping others build confidence and truly feel better from the inside out.
Mick and Sue came to me with their online membership idea and I helped them bring their vision to life through all things digital. I created the website, social media content design, and helped them with editing their workout videos.
Mick and Sue wanted to create an online membership program where they could share workout videos, how-to videos, and provide meal plans to their members. To do this, we chose the platform Podia, as it had the capabilities Mick and Sue needed for their memberships. While the Podia platform provides a web builder, the design is pretty limited and did not align with our vision for Mick and Sue.
Mick and Sue had their logo done prior to the website, so I stuck to the color palette and created a brand guide, selecting the web fonts in order to be consistent on all online platforms. Creating a clean and functional site was of first priority, but I also added some animated GIFS to each page to give the site a wow factor. The animated GIFs allow customers to get a feel for the types of workouts they will be doing, as well as see Mick and Sue in action.
Mick and Sue filmed workouts and sent them off to me to edit. Branding each workout video was important to help make the Mick and Sue brand recognizable. I created the title screens and edited each workout and instructional video. I also took headshots of Mick and Sue to use on the website and on social media to provide users with high quality content and build trust between members and Mick and Sue.
Social media was the main focus for marketing this online fitness program. Creating a content strategy was key to help members and future members feel connected to Mick and Sue. I created an engaging and unique Instagram feed design, helped write the captions and selected hashtags, along with videos for Facebook and Instagram Stories.