Inspired by Japan’s national flower and the famous cherry blossom trees located at the University of Washington’s Liberal Arts Quadrangle, Influorecense explores the relationship between humans and nature through an interactive art installation that breaks boundaries set in the natural world. With how the world’s climate changes every day, we’ve experienced this brief season of bloom coming sooner and sooner each year at UW Seattle. Additionally, with the novel outbreak, we at Visionare Studio are further motivated to bring a light hearted experience directly into the hands of users.
Experience cherry blossoms in “inflorescence”: the process of flowering and “fluorescence”: the property of absorbing and emitting light in our digital art experience, Influorecense. I created our project's brand guide, selecting the color palette and typefaces. We kept our branding consistant through our social media, website, and visuals within our digital experience to create coheision between media forms.
The glowing pink flowers and low-poly art style gives our experience a whimsical feel. We did not intend to replicate or replace the natural world, but give user's a new way to experience it.
Technology: 3D Modelling
With the help of Blender and Unity 3D, I was able to create our cherry blossom tree, filled with glowing flowers. The tree is made up of about 90 flowers, each with 10 individual stems in the center of the flower. Our team created an interactive, whimsical world inside of a portal. Originally, our portal was going to be in augmented reality, allowing users to be fully immersed in glowing petals and our stunning tree as part of a physical art exhibition.